Press Raves
Read what the press has to say about
Pinkie Swear cosmetics!


Uptown Girl: You may not be from the manor born but you exude the sexy sophistication of a well-heeled debutante.  Your look is classically feminine, taking a page from style icons such as Nicole Kidman and Halle Berry. What should be in your makeup bag?  You'll love the Pinkie Swear makeup line, ideal for the urban girl on the go. The Eye Flirt Shadow Palette ($25) features six shimmer shadows in shades we adore, such as Hard To Get (lavender), Tease (turquoise), Kiss Me Quick! (pink), Pout (peach), Envy (green), and Wink (blue). Don't be caught without a glimmering gloss; one to try is Pinkie Swear's Smooch Me! Lip Lacquer ($14), try 'Puh-leeze' a perfectly posh pink.


Category: Lip Gloss
Name: Petal Pink
Brand: Pinkie Swear
Price: $13

Where To Buy: sephora.com , pinkieswear.com

The Claim: "Liven up your lips with three shades of shine that will last all day, and are never sticky or overly scented. Wear it alone or over your favorite lipstick."

First Impressions: This looks like the perfect summer gloss – light, natural and innocent.

Packaging: Pinkie Swear is such a cute company – this gloss comes in a clear tube with a silver cap, with the logo written on it in fun font and a little red star.

Color: Petal Pink is a very light, sheer pink.

Texture: Silky and light.

Scent: N/A

Ease Of Use: Easy! Unscrew the top, and smooth over lips.

Applicator/Tool: Comes with a sponge tipped wand.

Positives: It’s a great color to enhance your natural lips, and is the perfect finishing touch for a “no makeup” look. It can even be worn over a lipstick for a high shine look.

Negatives: N/A
Use Again?: Yes
Recommend: Yes
Met Expectations?: Yes
Notes: One of my faves!
Final Grade:

The West48 List : Our Favorite Beauty Items

Favorite Teen Product: De-Lip-Cious Lip Gloss Palette

by Pinkie Swear

Lip gloss and teenagers are practically synonymous, and being able to carry a 5 in 1 lip wheel of your favorite glosses is adream come true.
 


Swear off other shimmers and convert to Pinkie Swear's Diva Dust All Over Shimmer Powder (10). This three-tiered stackable tower is economical luxury! Each kit has two colours of shimmer dust and a petroleum base to hold the powder in place for a variety of effects for face and body. For the shy, try Crystal Clear. For the bold, go with Twinkle Twinkle or Ultra Violet (US$18). At http://www.pinkieswear.com/



Pinkie Swear: Youth-targeted niche cosmetics brand will nearly double distribution to ten Sephora and 30 Nordstrom doors this year, firm says.  Pinkie Swear also is growing internationally, with plans to significantly expand distribution in South Korea and the Middle East, according to the company.  Firm also may market the brand in the UK and India in the near future, Pinkie Swear adds.  Brand portfolio consists of 60 SKUs; the line launched with 24 SKU;s in 2002 (“The Rose Sheet” April 1, 2002, p.80…


Buy Cutie Pie On-line


Summer's glow year-round
Retaining a beach-babe look is such hard work.
Pinkie Swear's Beach Baby to the rescue. A slim compact that contains a rosy bronzer and two lip glosses (sunny Mango Sorbet and the shimmering nude Sand Key), Beach Baby makes it look like you've just come off the dunes. Which is great, especially if you'd rather sit scarfing ice cream and watching "I Love the '80s" with the air conditioner on high chill instead of visiting the salty, sandy beach. Beach Baby costs $15 and is available at select Nordstrom and Sephora stores and online at www.sephora.com and www.pinkieswear.com


Pinkie Swear was designed for young ladies, but we all loved them regardless of age. Pinkie Swear Diva Dust $18.00 would make you a hero with the teen set, but try it yourself and be hooked! "Crystal Clear" competes the set with metallic bronze and ice-blue shimmery powders. Made to mix with other Pinkie Swear makeup, we suggest dusting them separately, mixing them together, or adding them to the clear base to make the shimmeriest eye shadow! Pinkie Swear Beach Baby $15.00 is just about the size of two postage stamps, and contains a compact trio of sheer, creams: a shimmery bronzer for cheek; plus lip colors "Sand Key" shimmery nude and "Mango Sorbet" clear pink. Pretty, tote-able, great! we also liked the Pinkie Swear Cutie Pie Color Wheel $24.00 with five sheer, wearable pink and plum creams (including a pretty plum parti-glitter gloss) to use alone or layer on cheeks, eyes and lips to flatter women of all ages. We swear! !

Squeeze a bit of Pinkie Swear Smooch Me! Lip Lacquer $14.00 from the handy tube onto your lips and get vitamin E and Lanolin Oil protecting your precious pout and pretty, glossy lips. Our choice is "Gimme a Kiss" a pearly, sheer, girly pink to flatter everyone.


You don't need Cupid to get a glowing
complexion. Spread
Pinkie Swear's Shimmer Glimmer  All Over Shimmer on your eyes, lips, and cheeks, or wear it alone as a highlighter. Either way, you'll glow girl! (Pinkie Swear, Shimmer Glimmer All Over Shimmer, $15, www.pinkieswear.com)


These beauty essentials will cater to the needs of any make-up maven  Pinkie Swear presents the Cutie Pie Color Wheel, an adorable circular kit with pie-shaped slices of color including two lip and cheek tints (Cotton Candy and Perfectly Pink), one cream eye shadow (Violet Violet), one Holographic Eye Gloss (Ultra Shock) and one Lip Wanda Lip Gloss (Ooh La La); $24.


                                                                                     
Pinkie Swear I'm telling the truth when I say that the Cutie Pie Color Wheel has it all! This is a sturdy round tin containing colors for lips, eyes, cheeks and all over, all in lilacs, violets, pinks and frosty whites. Each color can be used anywhere or mixed for your own unique look. Perfect for the cooler toned beauty! $24


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